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This year, the CPG industry experienced a once-in-a-generation shift.

Nearly every facet of the industry was impacted by the pandemic, which accelerated changes to consumer purchasing behavior. As a result, brands, retailers, and seemingly every other entity along the supply chain were forced to adapt their strategies—fast.

One question looms large: Which “unprecedented” trends are here to stay? 

We’ve analyzed the consumption data and market trends that defined the Consumer Packaged Goods industry in 2020, through these five key categories:

  • Food & Beverage
  • Health, Beauty & Personal Care
  • Pet Care
  • Baby Care
  • Household Care

Make sense of an incredible year and prepare for what 2021 has in store with our free report.