This year, the CPG industry experienced a once-in-a-generation shift.
Nearly every facet of the industry was impacted by the pandemic, which accelerated changes to consumer purchasing behavior. As a result, brands, retailers, and seemingly every other entity along the supply chain were forced to adapt their strategies—fast.
One question looms large: Which “unprecedented” trends are here to stay?
We’ve analyzed the consumption data and market trends that defined the Consumer Packaged Goods industry in 2020, through these five key categories:
- Food & Beverage
- Health, Beauty & Personal Care
- Pet Care
- Baby Care
- Household Care
Make sense of an incredible year and prepare for what 2021 has in store with our free report.